Thursday, 13 November 2008

Google's Search Engine Optimization Starter Guide

Yesterday Google posted a handy 'Search Engine Optimization Starter Guide' on their Webmaster Central Blog.

It is a clearly written introduction to the 'Dos and Don'ts' of optimizing your website for the search engines. It uses examples for each of its key points drawn from a fictitious website.

Most of it will be familiar to those of us creating web sites on a day to day basis but it does draw attention to one or two recent Google initiatives that look useful.

I've already added 404 widget, still an experimental feature, to the Alpha State custom 404 page. Its yet another feature available through Google Webmaster Tools.

Its greatest value though is as an introduction to the subject for the website owner as it stresses the importance of carefully written Page Titles, Meta Descriptions, Headings and the need to generate compelling content, logically presented. It is required reading!


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