Monday, 13 February 2012

Tiger Changing its Strips

While sitting around the table tucking into a Sunday roast someone mentioned that a three & a half year old girl had written to Sainsbury’s pointing out that their ‘Tiger Bread’ looks more like Giraffe Bread’. They went onto explain that the supermarket had replied to the infant, sending a voucher & had now changed the bread's name accordingly.

Whilst I’m not particularly a fan of large supermarkets, I think it’s worth signposting this as a good example of how to make the most of a choice slice of infant customer feedback.

Interesting just as the story was shared as the dinner table the supermarket have made use of Facebook to tap into its share-ability online. This included setting up a ‘Campaign to change Tiger Bread to Giraffe Bread at Sainsbury's, that featured images of the correspondence, & photos etc. The fact that the story had gone 'viral was in turn picked up and reported on by the BBC.

I’d be interested in hearing about any other similar examples anyone may have come across.


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