Monday, 8 December 2008

Go Local with Google Too

Central to the blossoming range of services available from Google is Google Maps. Google Maps carries local business information including business locations, contact information, and driving directions.

For example a search on Google Maps for 'fish and chips hastings east sussex' will return a list of local fish and chips shops with their location marked on a map of the local area.

For each listing you can
  • read (and write) reviews
  • send details to
    • your mobile phone
    • email account
    • some selected car navigation or GPS systems
  • get directions from wherever the starting point of your journey
  • visit their website (if they have one)
  • 'search nearby' for other local businesses
The facility for uploading photos and videos is already available and more features are sure to follow.

Creating a listing for your business is free, it simply needs to be submitted to Google Maps. Once created it can be updated at any time if your details change.

One of the most advantageous reasons for getting a 'local business listing' is that, just as with Yahoo Local, your listing is featured above the organic results on the regular search if a locality is specified.

Compare the search fish and chips hastings east sussex with the listings for the same search on Google Maps.

To learn more about submitting your business visit the Google Local Business Center. You need to sign in to your Google Account. If you don't have one follow the link to 'Create a new Google Account'. If you would like us to give you a hand please get in touch.

Your can read more on our website about other Google Tools that might assist your website optimisation.